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Chatsworth Unveils a Refreshed Logo Identity

Friday, August 18, 2017

In January 2017, we shared with our community that the school had embarked on a rebranding exercise to refresh our brand identity. From our initial phase of student and parent focus groups which was a cornerstone of this exercise, we have developed a set of Chatsworth schoolwide branding guidelines and creative executions aimed to ensure consistent application of brand standards and messaging for Chatsworth moving forward.

Chatsworth master school crest/ logo is now refreshed. The crest sports a modernised phoenix that better reflects our aspirations and pride we hold in Chatsworth whilst still having a nod to our heritage and origins. The font and minor design elements were also tweaked. We continue to adopt blue as our school colour albeit a darker tone. In addition to the primary blue, we have also introduced additional school colours - a secondary blue (colour mixture) and accent blue (complementary), thereby providing greater flexibility while projecting a more vibrant, emboldened and earnest personality.

At the heart of Chatsworth and a foundation of the Chatsworth education experience is the belief that who you become is as important as what you become. Beyond the logo change, the school will continue to build on the foundation of our strong and supportive community of students, teachers and parents and provide an even better environment that cultivates character development and personal learning, in addition to strong academics.

The rebranding exercise is conducted from a holistic perspective of the Chatsworth Group that includes both our international school and local preschool (offering local curriculum and formerly known as kindergarten) sub-brands. The application of our master school crest will be consistent across our international school and local preschool sub-brands and that the wordmarks “Chatsworth International School” and “Chatsworth Preschool” appearing beside the crest may be used where appropriate.